SEARCH ENGINE OPTIMIZATION 2021

SEARCH ENGINE OPTIMIZATION

What is SEO?

SEO refers to Search Engine Optimization, SEO improves your site visibility for relevant searches. The better rank your website has in Google search results, the better to garner attention and attract expected and existing visitors to your website.

How Does SEO Works?

Search engines like Google and Bing use bots to crawl your website pages on the internet, Going from site to site collecting information about your website pages and putting them in an index, taking into hundreds of ranking factors to determine how your website pages should appear in search engines results for a given query.

The search engine's algorithms are designed to provide relevant and authoritative and provide users with an efficient search experience. Optimising your website and content with these SEO factors in mind can help your website and content rank higher in search results. There is one more factor that is responsible for ranking your content higher in search engine results and that is On-Page SEO. On-Page SEO refers to proper keyword placement in your article.

Why SEO important?

Search engine optimization is a fundamental part of digital marketing because millions of people conduct trillions of searches every year, often with commercial intentions to find information about certain types of products and services. For some businesses and blogs, search is a primary source of digital traffic. Higher visibility and higher ranking in search engine results than your competitors can have a material impact on your bottom line.

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