COPYWRITING VS THE CONTENT WRITER: WHICH IS THE BEST OPTION FOR YOU?

COPYWRITING VS THE CONTENT WRITER: WHICH IS THE BEST OPTION FOR YOU? 

A copywriter was the go-to when it comes to any marketing copy but that was before the daylight of the blog. Today, if your company has a blog then you have to ask yourself whether you are writing the right type of content for your blog to target the right audience to achieve the greatest impact.  

Blogging continues to be the priority for marketers or an organization with 53% of marketing professionals such as blogging as their top priority. Websites with blogs see a 100% better chance of being well ranked in search engines like Google. 

What does this mean for you? How can you start your career as a freelancer and in which field you should start your career as a freelancer? 

Well, all these answers await you below! 

WHAT IS COPYWRITING? 

Copywriting is primarily focused on a direct short-term goal with big returns, developing sales. Copywriting is more focused on sale letters, ads, sales emails, PPC landing pages, and more. 

A copywriter is a type of composer who can create compelling headlines and CTAs to force consumers to buy the product, subscribe to a service, or submit information for follow-up through an email address. A very famous advertising tycoon said, "When I write an advertisement, I don't want you to tell me that you find it creative and amazing, I want you to find it so interesting that you immediately buy that product. 

So, be it like him, try to write such interesting and creative advertisements.

Copywriting is way more straightforward than content writing and copywriting uses alluring, emotional languages to overture the consumer so they take immediate action. A copywriting can make or break a company. 

 WHAT IS CONTENT WRITING? 

Content writing includes blog posts, social media posts, white papers, ebooks, and other materials that educate, entertain and inform your audience such as this post you are reading. Content writing is more focused on crafting productive engagement with your targeted audience so that later they can trust your brand and be interested in your product or service.  

The best content writers can write dozens of posts without even mentioning your brand and they can still manage to generate leads. The power of this type of writer is that it has the power to turn prospects into customers and then into repeat buyers. Additionally, content writing has the power to position your brand. The best part of this type of content writing is that it is free and you can start it whenever you want, you just need to know about SEO, and will discuss SEO in our Upcoming Blog posts. 

WHICH IS THE BEST OPTION FOR YOU? 

Your writings should aim to have the best of both: valuable and informative, and authoritative content wrapped up with a clear call to action (CTA).  Always, remember that copywriting can be content but content writing isn't necessarily copywriting. Where content writing is creative and informative and meant to be shared with everyone but copywriting is focused on the sales-generating end-game. 

Remember, Copywriting without content is a waste of good copy, and content writing without Copywriting is a waste of good content.